The cost of using an agency can be somewhat confusing, so we've decided to be totally upfront about how we normally charge our clients. Each plan has its pros and cons and can make a significant difference in how we perform. We use three common billing methods:
Hourly rate is ideal for clients who require “quick fixes” or non-complex projects. We keep track of the hours required to complete the project and you’ll be charged after the work has been fully completed. This is best for one-off small projects where the scope is clear and the likelihood of revisions during the process is minimal. Our minimum charge is two (2) hours and you'll be billed after the work has been fully completed.
Project fee is ideal for clients who require only a few projects every few months. Project-based pricing is suited for companies that have regular one-off needs, a small budget, and very short-term business goals. Working to an agreed scope of work, this pricing plan provides clients with a quotation for the resources required to deliver a project. Resources are allocated, based on an estimation of the number of hours or days it will take to complete the work. Projects have a specific timeline and you’ll be billed after the work has been fully completed.
Retainer fee is ideal for clients who use us as their “in-house” out-sourced marketing department. Our team truly believes in the retainer-based pricing model. With retainer-based pricing, clients determine which services they would like our team to manage during their on-boarding, and pay a set monthly rate for all of these services. Retainer-based arrangements work best for clients that have committed themselves to an ongoing budget and to the idea of working with an agency to clearly define, implement and monitor their marketing plan on an ongoing basis. Besides being the most cost-efficient plan, it allows you to have a dedicated agency who will work thinking in your shoes. It allows us the freedom and flexibility to develop a strategic approach using all channels, and creatively design and execute a strategy for an integrated marketing plan. And because retainer-based work is part of a cohesive plan, results are easier to track and determine the program's success or failure more efficiently. Retainer pricing is usually determined by the size of your budget and the requirements of the overall marketing program. Retainer pricing will usually be 40-60% less than the average marketing person's salary. Retainer fees are billed in advance at the first of each month.
NOTE: All three pricing examples do not include various outside expenses such as photographers, designers, promotional products, media placement, or production companies, etc. Any expenses paid by CB Marketing & Consulting on behalf of the client will be re-billed to the client.
CB Marketing & Consulting, LLC
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