The cost of using an agency can be somewhat confusing, so we decided to be totally upfront about how we charge our clients. Each pricing plan has its pros and cons and can make a significant difference in how we perform. We use three common billing methods:
HOURLY rate for clients who require “quick fixes”, short term or non-complex projects. We keep track of the hours required to complete the project and you’ll be charged after the work has been fully completed. This is best for one-off projects where the scope is clear and the likelihood of revisions or changes during the process is minimal.
PROJECT fee for clients who require only a few projects every few months. Project-based pricing is suited for companies that have regular one-off needs, a small budget, and very short-term business goals. Working to an agreed scope of work, this pricing plan provides clients with a quotation for the resources required to deliver a project. Resources are allocated, based on an estimation of the number of hours or days it will take to complete the work. Projects have a specific timeline and you’ll be charged after the work has been fully completed.
RETAINER fee for clients who consider us their “in-house” external marketing department. Our team truly believes in the retainer-based pricing model. With retainer-based pricing, clients determine which services they would like our team to manage during their on-boarding, and pay a set monthly rate for all of these services. Retainer-based arrangements work best for clients that have committed themselves to an ongoing budget and to the idea of working with an agency to clearly define, implement and monitor their marketing plan on an ongoing basis. Besides being the most cost-efficient plan, it allows you to have a dedicated agency who will work thinking in your shoes. It allows us the freedom and flexibility to develop a strategic approach using all channels, and creatively design and execute a strategy for an integrated marketing plan. And because retainer-based work is part of a cohesive plan, results are easier to track and determine the program's success or failure more efficiently. Retainer pricing is usually determined by the size of your budget and the requirements of the overall marketing program - which can be 50-70% less than the average marketing manager salary, and charged at the first of each month.
NOTE: All pricing plans above do not include outside expenses or vendors such as photographers, designers, promotional products, media placement, or production companies such as printing. Any invoices paid by the CB Marketing & Consulting on behalf of the client will be re-billed to the client with a markup of a 15% agency commission.