Ever since people have had something to sell, we’ve been marketing. The truth is that marketing is simple. In theory, all you need to do to succeed is to share information about your product or service to the right people, at the right time and with a consistent message. That’s it.
But we’ve noticed that it’s easy for businesses to overcomplicate marketing – especially since there’s so much content and noise out there describing different strategies, methods, and tips.
It may be hard to believe, but simple methods actually work really well in marketing because at the end of the day, you’re just selling to a human, not a machine.
CB Marketing & Consulting is an agency that provides simple solutions for strategic planning, creative design, advertising and web design for B2B and select B2C organizations. Our approach is simple but purposeful; designed to achieve real objectives that deliver creative ways to market your business.
We’re everything you’d expect from a small, specialized agency: accountable, autonomous, flexible and personable – looking after our clients with care. We invite you to see why that makes a difference.
Marketing a business today is more than printing a brochure, creating an ad or building a website. Now you need to figure out how your company can leverage social media, mobile devices, content marketing and many other strategies. Where you could once bring on one marketing person successfully, now you need several support specialists to create and sustain the kind of marketing that will make you money. It's no wonder many organizations are grappling with how to create and manage a whole marketing team. Here are some basic benefits your company can expect to achieve by outsourcing its marketing, even if partially.
A great advantage of outsourcing to an agency is that they are not a part of your company’s culture. You might think it’s a disadvantage, but it’s really not. No matter how dedicated and engaged your marketing team might be in meeting your company’s objectives and goals, sometimes it’s possible to become too involved to step back and analyze marketing strategies from customers’ viewpoint.
An outsourced marketing agency can bring a valuable outside perspective to your company that leads to fresh ideas that help drive business. And because we're also working with other companies and industries, we bring best marketing practices from those into yours with great success.
Marketing is very dynamic, where you need to keep up with new tactics and trends in order to stay on top. This means, that you continuously need to educate and train your employees to make sure that they are highly qualified. But do you have enough time and resources for this? What about when one of your most valuable marketers leaves the company?
Outsourcing your marketing allows you to have one point of contact that brings multiple marketing skill sets and specialized partners to the table. So, for the cost of hiring, paying and providing benefits for one full-time marketing person who brings one set of skills and experience, you can have an entire team working for you - there when you need it.
It’s not a secret that all companies experience different business fluctuations over time, whether as a result of market forces, competitive pressures, or customer demands. When there are changes to implement and there are new projects to focus on, sometimes your marketing staff may not pay enough attention to key projects.
Many companies fall into the trap of paying attention to their marketing only when sales are down, business is slow or they are doing something specific such as launching a product, entering a new market or building a new website. But if you fail to make your marketing an ongoing priority, it will fail to serve you well. Outsourcing ensures that your marketing hums along consistently, even during your busiest times.
The number of marketing tools have increased during the past few years, but it’s not a secret that it is also buyer behavior that has changed the trends and patterns in the marketing field. Staying up to date with the latest marketing trends is crucial for companies in order to get better results - something incredibly expensive for small or medium-sized companies.
Outsourcing enables small businesses to leverage broad marketing knowledge and competencies in a short period of time, thus, reducing mistakes and failures. Outsourcing your marketing provides a huge opportunity for you to focus and concentrate on your core competencies. Focusing on your primary activities will let you achieve growth and success while also having your marketing activities in trustful hands.